Atlas
Meridian Outfitters needed a smoother digital experience for their customers as they prepared to launch their new outdoor gear collection.
Date
Jan 10, 2025
Category
//Design
Client
Meridian Outfitters
Timeline
45 Days
//The Problem
As traffic increased, customers often struggled to find product details, sizing info, and stock updates. This led to repeated messages to the support team and slowed down overall conversions.
Internally, their content system lacked structure, causing delays whenever they needed to update product pages or run promotions. The absence of a unified workflow also created inconsistencies across different product categories.
//The Solution
We designed a streamlined portal with clearer product pathways, simplified navigation, and improved content hierarchy. The updated layout made it easier for users to explore gear and understand exactly what they were getting.
On the backend, we rebuilt their content management workflow, giving the team a faster way to publish updates and keep the site consistent across new releases. This also helped to ensure new information reached customers on time.
//By the numbers
