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VisionFlow

Arcton approached us with the goal of elevating their brand experience as they shifted into creative services.

Date

Mar 1, 2025

Category

//Development

Client

Arcton

Timeline

30 Days

Close-up of a green eye surrounded by white fabric, with detailed textures and dramatic lighting creating an intense visual focus.
Close-up of a green eye surrounded by white fabric, with detailed textures and dramatic lighting creating an intense visual focus.

//The Problem

Arcton was expanding their services but their digital presence didn’t reflect their new direction. Customers often struggled to understand their offerings, leading to support and unclear expectations.

Internally, their brand assets were scattered, making it difficult for the team to maintain consistency across marketing materials and client communication.

Dynamic close-up of a person in green-tinted goggles and a white jacket, with a blurred effect against a dark background.
Close-up of a green-eyed person framed by a white textured material, with dramatic lighting emphasizing their eye and skin texture.
Dynamic close-up of a person in green-tinted goggles and a white jacket, with a blurred effect against a dark background.
Close-up of a green-eyed person framed by a white textured material, with dramatic lighting emphasizing their eye and skin texture.
Dynamic close-up of a person in green-tinted goggles and a white jacket, with a blurred effect against a dark background.
Close-up of a green-eyed person framed by a white textured material, with dramatic lighting emphasizing their eye and skin texture.

//The Solution

We redesigned their visual identity and refreshed their brand messaging to make their services easier to understand. The new system created a clearer flow for users navigating their website and touchpoints.

To support the team, we also organized their asset library and built a simple structure that helped them manage updates more efficiently, without relying on multiple tools.

A dramatic scene of playing cards scattering in motion, with hands dispersing them against a dark background, creating a sense of action.
A dramatic scene of playing cards scattering in motion, with hands dispersing them against a dark background, creating a sense of action.

//By the numbers

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Stylish individual with curly hair and sunglasses against a bright blue sky, wearing a white tank top and a dark blazer.

The new direction gave our brand a clarity we were missing. Everything feels aligned and much easier to manage.

Lara Jensen

Marketing Lead

At Arcton

Stylish individual with curly hair and sunglasses against a bright blue sky, wearing a white tank top and a dark blazer.

The new direction gave our brand a clarity we were missing. Everything feels aligned and much easier to manage.

Lara Jensen

Marketing Lead

At Arcton

Stylish individual with curly hair and sunglasses against a bright blue sky, wearing a white tank top and a dark blazer.

The new direction gave our brand a clarity we were missing. Everything feels aligned and much easier to manage.

Lara Jensen

Marketing Lead

At Arcton

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Latest Projects

A quick look at the newest projects I’ve been building and refining for the past 10 years.

Latest Projects

A quick look at the newest projects I’ve been building and refining for the past 10 years.

Latest Projects

A quick look at the newest projects I’ve been building and refining for the past 10 years.

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